Southern Kitchen & Home has long been a favorite find at Stovehouse in Huntsville—a warm, thoughtfully curated kitchen and home goods boutique celebrating makers from across the South. As owner Tonya Ross prepared to expand into a larger space, she knew her visuals needed to rise with her vision. Their refreshed identity required clarity, strategy, and storytelling that matched the elevated in-store experience they’re creating.

Tonya understood the power of clean, strategic marketing. With an expanded retail footprint on the horizon, she needed images that not only showcased products but helped customers feel connected, welcomed, and prepared for what’s new.

Our strategy was simple: capture the heart of Southern Kitchen & Home while preparing the brand for its next chapter. Together, we outlined storylines that would support their growth:

On session day, we moved through the shop’s immersive offerings with purpose. Each vignette reflected Tonya’s mission: to bring Southern makers into everyday homes through quality, craft, and hospitality.

Products were photographed in realistic, approachable settings. Experience stations were documented to show both the beauty and the ease of participation. Every angle supported a single message: Southern Kitchen & Home is evolving—and the experience is richer than ever.

With their expansion underway, Southern Kitchen & Home now has a library of elevated, story-driven images to support:

Most importantly, they now have visuals that match their growth—inviting customers into a store experience that is thoughtful, immersive, and undeniably Southern.
Here are other retail clients we’ve worked with in the past: Esty & Co., Tiramisu Paperie, Grace Girl Beads












