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Cohesive, Seasonal E-commerce Photography for Esty & Co.

When your brand is built on calm, self-care, and seasonal inspiration, your imagery needs to strike the perfect balance between consistency and fresh visual storytelling. That’s exactly what Sarah Dionne, owner of Esty & Co., needed when she reached out—again—for another round of custom product photos. Here are some past sessions we’ve done together: Makeup bag product photography, Spa product photography, Fall candle product photography.

Her brand blends clean, minimalist design with soft seasonal touches, and her product line shows up across her Huntsville studio, website, and wholesale platform on Faire. That means every image has to multitask—and fit into an evolving, yet consistent brand library.

From Shot List to Styling: Streamlining the Process

One of the biggest benefits of our ongoing partnership with Sarah is efficiency. Because we’ve worked together for years, I already have her style, props, and past products cataloged and ready to go.

For this shoot, she sent me a detailed shot list, noting which new products needed to seamlessly match past launches—and which ones needed a seasonal twist. Some called for a subtle “spooky” vibe to align with her Fall marketing, while others leaned into winter calm and coziness.

This kind of clarity on the front end makes the photography process smooth, efficient, and super tailored to her evolving product line.

Behind the Scenes: Building on What Works

To keep her brand voice strong and visual storytelling cohesive, I pulled archived props and previous product pairings from storage. These visual anchors helped maintain consistency across listings while giving room to play with seasonal lighting, tones, and backdrops.

Then came the seasonal setups: muted Fall shadows for the spooky-inspired sets and soft whites and neutrals for the winter vibe. By blending these tones with Esty & Co.’s established visual style, we created new content that felt fresh—but never off-brand.

The Final Results: On-Brand, On-Time, and Ready to Sell

Sarah received a full set of polished, ready-to-upload images tailored for her website, Faire listings, and seasonal campaigns. Whether customers are browsing in-store or online, they’ll experience a cohesive, professional brand feel.

The best part? The seasonal shift in imagery gives Esty & Co. a relevant, timely look without compromising visual consistency—proof that strategic planning and ongoing collaboration truly pay off.