Tidewater & Tulle DIY product tutorial photography

Craftcuts is a brand known for its high-quality crafting supplies and personalized décor items, catering to DIY enthusiasts and creative minds alike, needed images that captured how use their products in DIY product tutorials. Tidewater & Tulle, a prominent online wedding publication based in coastal Virginia, recently started a three-month collaboration with Craftcuts, showcasing DIY projects that highlight the latest trends in the wedding world, see our other product tutorials we created for Craftcuts here & here. As the U.S.-based team photographer for Tidewater & Tulle, I had the privilege of capturing this collaboration through my lens.

Collaboration with Craftcuts x Tidewater & Tulle

Our most recent project involved creating a stunning banner to adorn the bar area of a wedding venue. Led by Tidewater & Tulle’s editor-in-chief, Chelsea Barton, the project seamlessly integrated Craftcuts’ products with simple yet sophisticated design elements. The goal was to not only showcase Craftcuts’ offerings but also inspire couples planning their dream weddings with creative ideas they can easily implement themselves. Chelsea did a great job creating the creative brief for this DIY product tutorial photography session.

Shoot day for this DIY product tutorial

On shoot day, my focus was on capturing every aspect of the DIY process in a way that would resonate with Tidewater & Tulle’s audience. With a keen understanding of how the images would be utilized across various platforms, including the publication’s blog and social media channels, I made sure to capture both landscape and portrait-oriented shots. Additionally, short video clips were taken to further engage viewers on platforms like YouTube and Instagram.

Here are the shots that I made sure to include for this DIY product photography shoot:

  • Summary image of all the materials used for the project: A visually appealing shot featuring all the materials required for the project laid out neatly, setting the stage for what’s to come.
  • Step by step process: Each step of the DIY process was meticulously documented, with a focus on showcasing the materials used in each specific step. This not only provides clarity to readers but also serves as a practical guide for those looking to recreate the project themselves.
  • Resulting project: The pièce de résistance – the completed banner displayed in all its glory in the bar area of a wedding venue. This shot not only highlights the beauty of the finished product but also offers a glimpse into how it can be seamlessly incorporated into a real wedding setting.

Check out the final Blog post on Tidewater & Tulle: Create the Perfect DIY Beach Wedding Cocktail Bar Banner with CraftCuts. See some of our other diy product tutorials we did for Craftcuts & Tidewater & Tulle here.

As a photographer passionate about capturing the essence of each project I undertake, collaborating with Tidewater & Tulle and Craftcuts was truly a rewarding experience. By simplifying the DIY process in images and providing actionable inspiration, we aim to empower couples to infuse their weddings with personalized touches that reflect their unique love stories.

The final product for Craftcuts & Tidewater & Tulle on a bar
Big thank you to the Berman family for allowing me to use your gorgeous handmade Bourbon bar for the styled part of this shoot!

Collaboration series for Tidewater & Tulle and Craftcuts:

January project: Reception table number signs

February project: Virginia guest book alternative

Other projects I’ve worked on with Tidewater & Tulle:

Galentine’s Day Card Box

What to pack for an England Winter Honeymoon

High Oak & Co with Cricut

Place card holders with Decoart

How to plan a beautiful COVID wedding shower

meet Gari-Ann

Gari-Ann Kia is an accomplished Branding and Product Photographer with a passion for helping creatives and professionals elevate their brand by showcasing their product, promoting their services, or simply enhancing their brand image. Gari-Ann's expertise in branding and product photography will help you stand out from the crowd. With years of experience in the field, Gari-Ann has honed her skills and developed a unique approach to visual storytelling that resonates with her clients and their target audience to help them stand out from the crowd.

Gari-Ann currently lives in the Washington DC area with her husband and two children. She enjoys traveling with her family, some of their favorite destinations have been Santorini, Wanaka, Paris, & Aix en Provence. In her free time, Gari-Ann enjoys giving back to her community by supporting fellow military spouses & their families and mentoring other small business owners.