How We Crafted the Perfect Huntsville Bank Branding Photoshoot for Trustmark
When Trustmark Bank wanted to deepen their presence in Huntsville, Alabama, they knew it required more than a new branch. They needed visuals that aligned with their values—trust, leadership, and connection to community. So, they booked a Huntsville bank branding photoshoot to bring that story to life.
Setting the Vision: What Trustmark Needed
Though headquartered in Mississippi, Trustmark has been growing its footprint in North Alabama. But to truly resonate with the local community, they needed to show—not just tell—that their team was here, invested, and ready to serve.
Their goals for the shoot:
- Individual headshots of their Huntsville leadership
- Department group shots for marketing and internal use
Lifestyle imagery in recognizable Downtown Huntsville locations to use in large-scale print and digital media
Building a Strategic, Efficient Session Plan
With nearly 20 team members involved, timing and structure were everything. Working closely with Trustmark’s corporate marketing team, we created a seamless plan that included:
- A detailed shot list for headshots, group arrangements, and candid lifestyle images
- A smart timeline to maximize efficiency—slotting in headshots between meetings, spacing group photos logically, and avoiding mid-day harsh sunlight
A curated list of downtown locations including Big Spring Park, the Madison County Courthouse, City Hall, Harrison Brothers, and more.
Execution: Behind the Scenes of the Photoshoot
The headshots were taken at Trustmark’s downtown office on Jefferson Street. These provided a clean, professional backdrop while keeping the environment consistent across all individuals.
Then we moved into the lifestyle portion of the Huntsville bank branding photoshoot, capturing the team:
- Conversing naturally in front of the courthouse
- Walking together through Big Spring Park
- Standing confidently outside Harrison Brothers
- Framed by the architecture and charm of local restaurants and city landmarks
Each image was designed to strike a balance—corporate enough for a billboard, yet warm and human enough for social or recruitment materials.
Results: Cohesive, Local, and Brand-Ready
The final deliverables gave Trustmark exactly what they needed:
- Unified headshots for consistency across platforms
- Team portraits that reflect trust, leadership, and cohesion
- Lifestyle photos that tie the brand to Huntsville visually and emotionally
For other business owners, here’s what we recommend:
- Choose local landmarks that mean something to your audience
- Invest time in pre-session planning—it saves hours and stress later
- Consider how and where images will be used (social, print, signage) before you shoot
A branding session like this isn’t just about photos—it’s about planting your business visually in the heart of your community.
