The person shopping on Etsy wants to shop small and get a boutique experience, and they don’t mind paying more (you’re trying to attract a different audience than Amazon). The first thing that is going to attract them to your Etsy shop and listings are your images. All your images should be bright, high-quality images showing consistency–thus showing your shop’s quality.
This is the first, main image that a client sees when visiting your shop. This image is 760 × 100 px and should make it clear what your shop offers. Ideally this image should showcase what you sell in your shop and possibly a collection of your best selling products–representing your brand’s aesthetic. Many shops opt to change out their banner image seasonally or with each new collection.
This is a square image that should contain a clear image of your product or your business’s logo. Square Image, 500 × 500 px.
Because customers are looking for a different experience they want to know that you’re a human, they want to see who they are buying from and supporting. Provide a human connection with a nice, close-up headshot of yourself. Circle image, 400 × 400 px.
Photography is key. Well lit, Bright, professional images are so important because customers are making their buying decisions based on the photography they see. Your product images should be cohesive because a well photographed shop stands out, resulting in generating more sales. A bonus is that shops with high-quality images have a better chance of being featured by Etsy editors, leading to more eyes on your products.
Make sure to use your photography well, Etsy allows you 10 images per product. Focus on your primary image from the get go. Lifestyle images are so important to your shop, especially for artwork or houseware products, they allow customers to see how the product will be used in their homes or in the context of a person. Rectangle images, 800×1000 px.
In addition to a primary lifestyle image, you should use the 9 other photographs to answer questions that your customers may have about your product. Some shots would include:
People shopping on Etsy want to know who they are buying from and want to feel a human connection. This section is at the bottom of your Etsy shop page and allows you to tell the story & why behind your business. In this section you’re allowed 5 images, they should be images of your behind the scenes–your products being made, behind the scenes of your business, your workspace, your team, and what inspires you.