About Noho Home: Hawaiian-Inspired Products That Tell a Story

Noho Home is a Hawaiian home decor brand rooted in culture, storytelling, and thoughtful design. Their pieces—ranging from bedding to bath accessories—are inspired by Hawai‘i’s natural beauty and traditional kapa patterns. Their mission is to redefine Hawaiian home decor through sophisticated prints that feel grounded and meaningful.

When it came time to photograph their line in a real-life setting, we knew the goal was to create e-commerce product photography in Honolulu, Hawaii that could capture the essence of Noho Home’s identity. We focused on:

• Capturing the detail of the prints and textures in natural light.
  
• Showing the products styled in a real home environment.
  
• Creating cohesive lifestyle images that could be used across their e-commerce platforms and digital marketing.

These images needed to reflect the premium feel of the brand while staying authentic to its Hawaiian roots.

Collaborating with Frances Sagun: Styling a Pacifica Penthouse Listing

Frances Sagun, broker with Royal Realty in Honolulu, brought the listing opportunity to life with a fresh take on staging. She was listing a penthouse in the Pacifica building in Kaka‘ako and wanted to highlight the space with textiles that celebrated local design.

Frances brought in Noho Home’s bold pillow prints, soft linen sets, and intricate accessories to give the listing a warm, lived-in look. We used this opportunity to photograph the products in a way that served multiple goals:

• Help Frances elevate the visual appeal of her listing
  
• Create usable images for Noho Home’s own brand and digital marketing
  
• Showcase how Hawai‘i-inspired decor fits beautifully into modern, luxury homes

This collaboration offered a win-win for both brands and provided us the chance to capture beautiful, multifunctional imagery.

On Location with Noho Home: Product Styling and Brand Imagery

The Noho Home team came prepared. They brought their A-game to the session by steaming linens, fluffing pillows, and making sure every detail reflected their brand’s quality. While they staged and styled, they also captured their own behind-the-scenes video content.

As we moved through the session, we made sure to document:

• Individual products styled in the space
  
• Lifestyle moments of the team working hands-on
  
• Content that could support their brand story across social media, newsletters, and e-commerce listings

This session wasn’t just about pretty pictures. It was about providing a library of versatile images that aligned with Noho Home’s marketing needs and helped them communicate value to their customers.

Take a look at additional interior images I did for another brand, J. McRae Designs, of their Kitchen & Living area.

Looking to create cohesive visuals that support your e-commerce brand? Whether you’re launching a new product line or simply refreshing your content, Kia & Co. offers e-commerce product photography in Honolulu, Hawaii and beyond. Reach out today and let’s build imagery that works as hard as you do.