Telling the Story of a High-Growth Real Estate Team

InTown Partners, a top-producing Keller Williams real estate team based in Huntsville, Alabama, came to Kia & Co. ready to level up their visual presence. With 17 team members and a wide range of services, they needed brand photography that communicated professionalism, collaboration, and their deep local expertise.

From the beginning, we knew our image goals needed to:

• Capture team chemistry and connection.
• Highlight their collaborative work style.
• Show clients what working with InTown feels like.
• Represent the strength of their growing team.

Because they work across buying, selling, staging, and client experience, we planned shots that could support everything from new listing launches to behind-the-scenes stories. These weren’t just headshots—this session was about creating a brand library that would support their full digital marketing strategy.

Coordinating a Large Team with Purposeful Planning

Photographing a large real estate team can be a scheduling puzzle—but with the right plan, it doesn’t have to be chaotic. For this session, we split the team into two groups to work efficiently.

Here’s how we structured it:

• Group one arrived early for small group scenes and one-on-one shots.
• The full team then came together for large group portraits.
• Group one departed, allowing us to capture group two in their own collaborative scenarios.

By rotating team members in and out, we captured a wide variety of interactions. This approach gave InTown an image library that felt dynamic, not staged—showing how they show up for their clients in real life.

Using Props and Spaces to Build Brand Depth

Props play a powerful role in storytelling. InTown came prepared with:

• Custom listing brochures and buyer guides from their Black Crow Building Co and other current listings
• Team awards
• Thoughtful client gifts from local gift boutique, Sweet Pineapple
• Moving Supplies
• Custom InTown Partners merch–cups, t-shirts, folders, koozies

Each item reflected a piece of their brand. We layered these into scenes to capture authentic moments: presenting to clients, walking through marketing plans, or delivering a welcome gift.

We also used one of their own real estate listings as our location. With a spacious kitchen, living areas, and a poolside patio, we had a natural setting that mirrored the lifestyle their clients aspire to. The house became more than a backdrop—it grounded the story in the everyday work they do.

Take a look at their very extensive brand gallery. We planned for this content to last us about 2 quarters, till our next brand shoot with their team. For more from the InTown Partners team, take a look at a past session we’ve done together.