Highlighting Esty & Co.’s Fall Product Release

Sarah, the esthetician behind Esty & Co., recently launched a new lineup of Fall products for her e-commerce storefront on Faire. Specializing in skincare and self-care products, Sarah supplies spas and skincare professionals with high-quality, thoughtfully developed items. To complement her new offerings, she needed a fresh set of product images that not only showcased her items but also reflected the care and expertise she puts into every creation.

Styled Product Photography for the New Lineup

For this shoot, I focused on capturing styled e-commerce images of Esty & Co.’s new products, including an eye pillow, Fall candles, and a beautifully curated gift box that Sarah developed in collaboration with another spa. Each item was styled to highlight its details and benefits, with a focus on creating visuals that stand out in an online marketplace.

These images were designed to resonate with Sarah’s target audience—spa owners and skincare professionals—while also inspiring confidence in the quality and professionalism of her brand.

Consistency Across Every Shoot

One of the most critical aspects of product photography for Esty & Co. is maintaining visual consistency across sessions. By using the same backdrops, props, and lighting patterns, we ensure the images align seamlessly with Sarah’s existing brand imagery. This consistency not only enhances the look of her online store but also builds trust with her wholesale clients, helping her stand out in a competitive market.

Investing in high-quality product photography is essential for showcasing your products’ value and establishing credibility with your audience.

Take a look at more of my sessions with Esty & Co: Spa products, Makeup Bags, her first lineup.