What were the goals of the Keyfinders Group for their newest brand session?
This being our second full shoot together, the Keyfinders Group looked at the gaps they have in their content based on how they want to talk to their audience. (Take a look at our last session together) They really wanted to concentrate on educating their clients on the process of new construction, especially since the Huntsville area is growing so fast. The Keyfinders team does a reallly good job being active on instagram, check out their feed to see how they use it to educate their clients.
What kind of location did they select for their Huntsville brand session?
Keeping their goals and brand in mind, they decided that they wanted to hold their session in Town Madison, a new subdivision in Huntsville near the Rocket City Trash Panda Stadium. This location was perfect because it had a few different looks, all in close proximity to each other. We had access to a finished home of a friend, model home, unfinished home, and construction site.
What kind of activities did the Keyfinder’s Group want to concentrate on for this brand session?
We included the following activities in their most recent brand session in Town Madison:
- Working with an agent to select your home’s finishings
- Working with a builder’s agent
- Touring an unfinished home
- Blue taping a home during a final walk through
- Making clients aware of their podcast (check out Key Concepts here)
- Team meeting
- Team members working on the go
- Group shots (formal and fun)
- Individual headshots of each team member
- Working with a client
- Collaborating with contractors
- Prepping a home for an open house
Take a look at some highlights from the team’s newest session:
Previous sessions that we’ve done together:
