This is the season where you’re trying to prioritize your tasks–-order materials, increasing your inventory, all the things! You’re busy!! This is not the time of the year to be overhauling your website and create a new set of images.
I’m always preaching the importance of first impressions, but here I go again…when someone lands on your website, they’re immediately making judgments about your business and product–how much they value your product, what the quality of your product is, and how much they’re willing to pay for it. When they see that everything looks consistent, the trust they have in your business, and therefore your product, is higher than if it wasn’t (without even knowing anything about your products!).
So here are a few things that you can do to update your website to make it look professional so that things look as consistent as possible:
This is the first place a client is landing when they visit your website. Concentrate on this page, especially the space above the fold (the area of your website that they can see before they start scrolling). They’ll see the consistency there and then pursue other parts of your website. Make sure that your homepage shows exactly what you sell…this shouldn’t be a question! Consider keeping all the images on the website from the same shoot.
If you diy your own product imagery, here are some tips for making your images look as consistent as possible:
When creating images for your products for the holiday season, you don’t need to go traditional bright red and green. Keep your brand in mind and select holiday props that fit into your brand, if your brand consists of softer colors, then select ornaments and decor in those color schemes (it seems like Hobby Lobby carries every color these days in their holiday section these days).
Get ahead of some of your client’s questions they may have about your product by answering them in your imagery. That way all their questions will be answered on your site and they’ll easily make the decision to buy from you. Consider adding a couple images to a few of your best selling products to answer these questions.
Here are some questions you may want to answer about your products:
Visit my blog post here for more detail and example images.
Remember to take some notes this season that will help you prepare for next holiday season. Some suggestions: