This past winter, Hopscotch Sidewalk Chalk was getting ready to bring their 2022 Spring and Summer line to market in Atlanta and needed images of their new product for their marketing & product catalogs.
Their brand is very youthful and colorful, so keeping with their brand, I created e-commerce & customized stock product imagery for their website & printed catalogs. The fun part was creating custom stock imagery that they could use for the different holidays & seasons that would come up during their launch, including valentines, easter, and summer fun.
The shot list I created for Hopscotch included:
In addition to their in-studio images, I also had the opportunity to create images in their workshop, located in Decatur, Alabama. While there, I captured some behind the scenes images of their chalk at the different stages of completion.
While in-person at their workshop, the team had also brought in a mini-model to photograph with their chalk. This was specifically important because it put their product in the context of children, the people who would be playing with the sidewalk chalk. We were able to capture images of their product in little hands which brought so much life to their product.