Hopscotch Sidewalk Chalk | D.C. Product Photography

This past winter, Hopscotch Sidewalk Chalk was getting ready to bring their 2022 Spring and Summer line to market in Atlanta and needed images of their new product for their marketing & product catalogs. 

Keeping their content consistent with their brand and the seasons

Their brand is very youthful and colorful, so keeping with their brand, I created e-commerce & customized stock product imagery for their website & printed catalogs. The fun part was creating custom stock imagery that they could use for the different holidays & seasons that would come up during their launch, including valentines, easter, and summer fun. 

Product Shoot Shot list

The shot list I created for Hopscotch included:

  • Chalk in the packaging
  • Chalk outside of the packaging on white crinkle
  • Close up shot of the chalk material and glitter over-spray
  • Valentine‚Äôs day stock photography
  • Easter stock photography
  • Summer themed stock photography

Workshop images to show production of their product

In addition to their in-studio images, I also had the opportunity to create images in their workshop, located in Decatur, Alabama. While there, I captured some behind the scenes images of their chalk at the different stages of completion. 

Mini Model Product Shoot

While in-person at their workshop, the team had also brought in a mini-model to photograph with their chalk. This was specifically important because it put their product in the context of children, the people who would be playing with the sidewalk chalk. We were able to capture images of their product in little hands which brought so much life to their product. 

meet Gari-Ann

Gari-Ann Kia is an accomplished Branding and Product Photographer with a passion for helping creatives and professionals elevate their brand by showcasing their product, promoting their services, or simply enhancing their brand image. Gari-Ann's expertise in branding and product photography will help you stand out from the crowd. With years of experience in the field, Gari-Ann has honed her skills and developed a unique approach to visual storytelling that resonates with her clients and their target audience to help them stand out from the crowd.

Gari-Ann currently lives in the Washington DC area with her husband and two children. She enjoys traveling with her family, some of their favorite destinations have been Santorini, Wanaka, Paris, & Aix en Provence. In her free time, Gari-Ann enjoys giving back to her community by supporting fellow military spouses & their families and mentoring other small business owners.

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