Capturing the Vision for Pilates by Valerie with Pilates Brand Photography
Pilates by Valerie is a welcoming, educational, and inclusive studio located in Germantown, Philadelphia. Owner and lead instructor Valerie has built her business around helping people connect with their bodies through movement. When she reached out for Pilates brand photography, her goal was clear—create images that not only reflect her expertise but also make clients feel at ease before they even step into her studio.
From the start, we identified key image goals:
- Showcase Valerie as the approachable, knowledgeable instructor she is.
- Highlight the inviting atmosphere of her studio.
- Provide versatile, personalized stock imagery for her website and marketing channels.
These goals became the foundation for our photography plan.
Showcasing the Culture Through Pilates Brand Photography
The primary objective of this Pilates brand photography session was to convey the culture of Pilates by Valerie—welcoming, supportive, and rooted in education. Every shot was intentional, designed to help potential clients envision themselves in the space.
Our shot list included:
- Wayfinding images to guide new clients into the studio.
- Studio entrance and tour photos for website and social use.
- Headshots of Valerie to build personal connection.
- Action shots of Valerie teaching classes and demonstrating mat and equipment Pilates.
- Images of private and group sessions.
- Detail shots of equipment in use to show the hands-on, client-focused nature of her instruction.
By covering both the big picture and the small details, we created a library of images that truly represent the Pilates by Valerie experience.
From Studio to Stock Photography-Ready
One of Valerie’s requests was to be transparent about her physical studio while also creating clean, well-lit images that could be used as branded stock for digital marketing. We started at her Germantown location, capturing her in her element—teaching, demonstrating, and interacting with clients.
To diversify her visuals, we then moved to a photography studio. This gave us the space and lighting control to create airy, minimal images ideal for website banners, social media, and promotional materials. By combining both settings, Valerie now has a library of cohesive imagery that feels authentic yet polished.
Here are some other wellness brand sessions that I’ve done in the past–healthcare, fitness, and coaches.
If your business needs imagery that tells your story, showcases your expertise, and builds trust before a client ever walks through your doors, let’s create it together. Contact Kia & Co. to book your brand photography session today.
