This past winter, Hopscotch Sidewalk Chalk was getting ready to bring their 2022 Spring and Summer line to market in Atlanta and needed images of their new product for their marketing & product catalogs.
Keeping their content consistent with their brand and the seasons
Their brand is very youthful and colorful, so keeping with their brand, I created e-commerce & customized stock product imagery for their website & printed catalogs. The fun part was creating custom stock imagery that they could use for the different holidays & seasons that would come up during their launch, including valentines, easter, and summer fun.
Product Shoot Shot list
The shot list I created for Hopscotch included:
- Chalk in the packaging
- Chalk outside of the packaging on white crinkle
- Close up shot of the chalk material and glitter over-spray
- Valentine’s day stock photography
- Easter stock photography
- Summer themed stock photography
Workshop images to show production of their product
In addition to their in-studio images, I also had the opportunity to create images in their workshop, located in Decatur, Alabama. While there, I captured some behind the scenes images of their chalk at the different stages of completion.
Mini Model Product Shoot
While in-person at their workshop, the team had also brought in a mini-model to photograph with their chalk. This was specifically important because it put their product in the context of children, the people who would be playing with the sidewalk chalk. We were able to capture images of their product in little hands which brought so much life to their product.
