Lisa Lenderman is a dedicated fitness coach helping clients build strength and confidence at Sweat Local and Phase 3 in Jones Valley. As a personal trainer, she tailors programs to fit her clients’ unique fitness journeys, focusing on sustainable results. When Lisa reached out for a fitness coach brand session, she knew she needed professional imagery that authentically represented her business and connected with potential clients.
A strong personal brand is essential for any fitness professional, and Lisa wanted images that reflected her coaching style, personality, and training environment. Our goal was to create a mix of action shots, client interactions, and solo portraits that she could use across her marketing platforms.
Take a look at a past session I did with Lisa for her stationery brand, Tiramisu Paperie.
Lisa’s digital presence is a key part of her business. With a website, app, and social media platforms, she needed cohesive imagery that seamlessly fit into her online branding. Because she had already built her website, we worked strategically to fill specific gaps where professional photos were needed.
We planned images for her homepage, service pages, and app content, ensuring the right orientation and style for each placement. This approach simplified her marketing efforts, allowing her to create a polished and professional look across all platforms.
For Lisa’s fitness coach brand session, we chose Phase 3 in Jones Valley. Their outdoor training space provided the perfect setting for natural, dynamic shots. The location offered:
Using a real training environment and model (aka friend) made the images feel more authentic and relatable, helping potential clients envision themselves working with Lisa.
A well-planned brand session is a game-changer for business owners who want to create a strong digital presence. If you’re a fitness coach, trainer, or entrepreneur in need of cohesive, strategic brand imagery, let’s work together! Contact Kia & Co. today to schedule your brand session.