Entering a New Market | Part III: In-Person

This is my absolute favorite part of the moving process, meeting all these wonderful people that made it onto your list. But how do you reach out to them? Here are ways that you can start building that authentic relationship…this doesn’t mean just sliding into their DMs, in this blog post, I‘ve outlined the details of how I ask, but here’s the summary:

  1. Do some market research to make sure you align well & make a list of why you love them
  2. Pre-engage with them to get to know them and start building a relationship
  3. Send out a personal email with reasons you would like to get to know them (take some things from that list you made)
  4. Meet up with them & don’t make it about you

Visit if you can!

Prior to us moving to a new market, we always try our best to go for a visit before hand. This allows us the opportunity to house hunt, but for me to meet some of the people that I hope to connect with in person ahead of our move (and accelerating the growth of our relationship). Take pictures, write blog posts (this is great to get your SEO started), and keep up that connection with your new friends until you move. Sometimes this is possible, but other times it is not. 

Once you are in person

Make a list of ways that you can start getting yourself out there in front of people in a way that is authentic to your life. As a mom, military spouse, and business owner I look for ways that fit into my life–volunteering at school, joining the spouses club, looking at ways to co-work with other business owners, and going to networking events to meet like minded creatives. Take a look at this blog to see how I network as a business owner, mom, & business owner. 

Collaborate with other business owners

One of my favorite ways to really get to know other creatives is to find a way to collaborate with them on a project. It’s a great way to see how your personalities jive & how they are on a professional level without having the pressure of a client. Come up with a project that allows each person to contribute their talents while giving value to the other vendors. Collaborating is a fast way to see if you’re a good fit & to start trusting someone.

Networking as an introvert

I know it’s hard! As an introvert, I’ll pretty much find any excuse not to have to go to that event by myself. I know it’s uncomfortable, but building relationships is vital to your success as a business owner and doing it now will pay dividends in the long run for how fast your business grows in your new market. 

My key tip is to find ways that work for you. Don’t like large crowd networking events? find smaller groups or get together with people one on one.

meet Gari-Ann

Gari-Ann Kia is an accomplished Branding and Product Photographer with a passion for helping creatives and professionals elevate their brand by showcasing their product, promoting their services, or simply enhancing their brand image. Gari-Ann's expertise in branding and product photography will help you stand out from the crowd. With years of experience in the field, Gari-Ann has honed her skills and developed a unique approach to visual storytelling that resonates with her clients and their target audience to help them stand out from the crowd.

Gari-Ann currently lives in the Washington DC area with her husband and two children. She enjoys traveling with her family, some of their favorite destinations have been Santorini, Wanaka, Paris, & Aix en Provence. In her free time, Gari-Ann enjoys giving back to her community by supporting fellow military spouses & their families and mentoring other small business owners.