Setting Goals for the Wimberley Visit

When my team and I visited Wimberley, Texas, to meet with Cherri Maley of Wimberley Getaways and Messina Inn, we had clear goals in mind. As we manage much of the content writing for both businesses, Cherri wanted us to immerse ourselves in the town’s charm again. Experiencing Wimberley firsthand allowed us to better understand the essence of her businesses and the community they serve.

Beyond soaking in the local vibe, this trip was an opportunity to have meaningful, face-to-face discussions about the strategic goals and plans for the upcoming year. These conversations were invaluable in ensuring that our content and photography align seamlessly with Cherri’s vision.

Photography Goals: Capturing Wimberley’s Charm

One of my main focuses for this trip was creating customized stock photography for Wimberley Getaways & Messina Inn. My goal was to gather authentic lifestyle images that captured the heart of Wimberley’s town square and its surrounding activities.

From dining at local restaurants to browsing charming boutiques and sipping coffee at quaint cafes, every moment was a chance to highlight the experiences that Wimberley Getaways guests love. These images will not only enhance the visual appeal of Wimberley Getaways’ marketing materials but also connect potential guests with the vibrant energy of the area.

Building a Trusting Client Relationship

Working with clients remotely has its challenges, but my relationship with Cherri is a testament to the power of trust and communication. Over the years, we’ve developed a rhythm of monthly strategy meetings where we align on content and marketing plans. These sessions allow us to map out monthly and quarterly goals, ensuring that every piece of content I create is purposeful.

This in-person visit only strengthened our collaboration, giving me deeper insight into her businesses and reaffirming the trust we’ve built through consistent and transparent communication.