The team behind The Paper Petals Co. felt that they really needed to share the behind the scenes process of who they are what they do, as a way to connect more with their ever growing audience. We’ve been working together on their branding and product photography for years now, and it’s been so nice watching their images needs change as they grow.
As part of their monthly Kia & Co. Branding Collective session, they decided that they needed images to put on their website and share online that highlighted some of the processes of their craft and the wonderful products that they use to create their gorgeous flowers.
Thao is definitely the face of the business, but her partner, Anthony, is a huge part of the backend of their business…but hardly ever gets seen unless you visit their shop at Lowe Mill in Huntsville, Alabama. Anthony is there beside Thao packing boxes, working on posting images on their website, and printing off invoices. He is an integral part of the Paper Petals Co. team and needs to be highlighted!
Updating their product images on their website was also on the to-do list for this month’s Collective session. Thao wanted to make sure to update their flower options with new designs and colors, but she also wanted to provide her customers with additional price options.