Branding Storylines & Shot lists for Business and Wellness Coaches

Business, Wellness, & Life coaches are some of my favorite clients to work with because they are truly one of the most service based businesses, their product being improving the lives of their clients. I’ve had the opportunity to work with a number of coaches–marketing coach, sales coach, social media coach, wellness coach, lifestyle & habit coach, leadership, & relationship coach, and it can be hard for these types of businesses to really show what they do because they don’t have anything tangible like a physical product to show and it can be hard to show the real change that they make in their client’s lives.

This is where I advise my clients to show their business through the following storylines:

  1. What it is like working with you as a client
  2. Behind the scenes of your business
  3. Your different client offerings
  4. Educating your clients
  5. Different streams of your business income

Shot list ideas

Here are some common items that we start elaborating on for each of these storylines, along with examples from past client brand sessions. Remember that each of these shots were what each individual business felt like they needed to do to grow their business and take it to the next level.

1. What it is like working with you as a coach/Your on-boarding process

  • Zoom call
  • Planning their curriculum
  • Homework or exercises that you have clients complete
  • Working one-on-one or in a group with your ideal client
  • Tools that your clients use when working with you
  • What your end product may look like
Coaches interacting with their clients in different ways

2. Behind the scenes of your business

  • Tools that you often use in coaching or running your business
  • Daily Routines
  • Chatting on the phone, client meetings
  • Lifestyle that you lead
  • Your favorite things (things that allow them to get to know you as their coach)
  • Accomplishments you’re proud of
  • Collaborating with team members

3. Your different client offerings

  • Different aspects of each of your offerings
  • Concentrating on offerings/services that you really want to push this next quarter

4. Educating your clients

  • Reminders to your clients
  • Books that you love and recommend
  • Speaking to the audience & industry that you serve

5. Different streams of your business income

  • Speaker
  • Educator to other coaches
  • Digital shop

Some of my favorite coach branding sessions:

meet Gari-Ann

Gari-Ann Kia is an accomplished Branding and Product Photographer with a passion for helping creatives and professionals elevate their brand by showcasing their product, promoting their services, or simply enhancing their brand image. Gari-Ann's expertise in branding and product photography will help you stand out from the crowd. With years of experience in the field, Gari-Ann has honed her skills and developed a unique approach to visual storytelling that resonates with her clients and their target audience to help them stand out from the crowd.

Gari-Ann currently lives in the Washington DC area with her husband and two children. She enjoys traveling with her family, some of their favorite destinations have been Santorini, Wanaka, Paris, & Aix en Provence. In her free time, Gari-Ann enjoys giving back to her community by supporting fellow military spouses & their families and mentoring other small business owners.