Brand Photography: How Kia & Co goes beyond a headshot!​​​​​​​​​​​​​​​​

In today’s digital age, the importance of visual storytelling and personal branding cannot be overstated. A captivating image has the potential to convey a message, evoke emotions, and leave a lasting impression on its viewers. At Kia & Co., we firmly believe that brand photography encompasses far more than just headshots. Our approach delves deep into the essence of your brand, capturing the essence of your processes, goals, and the authentic ways in which you utilize your imagery. Read more to discover how Kia & Co. goes beyond traditional headshots to create a visual narrative that truly reflects your brand.

Males speaker giving a presentation

Capturing Your Goals

A successful brand photography session should align with your goals. Before even picking up a camera, I take the time to understand your vision, values, and objectives. My mantra is: You need to show what you want to do! Is your goal this year to do more speaking engagements? Let’s capture you doing that! Your goal to start offering websites? Let’s capture the process by which you build a website with a client.

By collaborating closely with you, we ensure that every shot is carefully crafted to encapsulate your brand’s essence. From the expression on your face, the location of your shoot, & the props that you hold in your hand, I strive to tell a story that resonates with your audience and establishes a connection with them.

Planning your session with Your Client Experience in Mind

I believe that the process of brand photography should be an enjoyable and seamless experience for my clients. I take great care in planning every aspect of the shoot, ensuring that it aligns with your brand’s values and desired client experience. Together, we talk about every aspect of your client experience to visually capture what makes your business special & how we can gain the trust of your client from their first interaction with your brand.

Aligning with Your Launch and Promotion Calendar

Timing is crucial when it comes to your business & when you’re educating clients & releasing new products or services. We take into account your launch and promotion calendar, ensuring that the images we capture are not only visually stunning but also strategically aligned with your marketing initiatives. By synchronizing our efforts with your business goals, we ensure that the resulting imagery supports your promotional campaigns, product launches, and other key milestones in your brand’s journey.

Woman business owner writing out her yearly calendar to align her goals and product launches

Analyzing Potential Content Gaps

One of my key objectives is to identify and bridge any gaps in your current content. We conduct a thorough analysis of your existing visual assets and marketing materials to understand what is missing or could be improved. By doing so, we ensure that our brand photography session fills those voids and provides you with a comprehensive and cohesive collection of images that accurately represent your brand across all platforms.

Woman doctor reading a book and smiling for a headshot

Considering How You Utilize Your Brand Images

I believe that brand photography should not be limited to a single purpose. We think ahead and envision how you will use the resulting images in various contexts. Whether it’s for your website, social media profiles, printed materials, or presentations, our goal is to provide you with versatile visuals that can be repurposed across multiple platforms. By doing so, we help you maximize the impact of your brand photography investment and ensure that your images continue to tell your story long after the shoot.

Examples of how clients use their brand images as final products on their marketing materials

Providing Context to Your Products & Services

A great brand photograph does more than just showcase your products or services; it adds context and tells a story. We understand the importance of conveying the value and uniqueness of what you offer. My brand photography sessions go beyond capturing the physical aspects; I strive to portray the essence of your brand, the emotions it evokes, and the experience it provides. By doing so, we create a visual narrative that captures the attention and interest of your target audience.

Real estate agents in a new construction home

Are you ready to elevate your brand’s visual presence beyond ordinary headshots? At Kia & Co., I are passionate about capturing the heart and soul of your brand through immersive brand photography experiences. My approach goes beyond surface-level aesthetics, focusing on your goals, planning with your client experience in mind, aligning with your launch and promotion calendar, bridging content gaps, and envisioning the versatile use. For more information about our brand sessions, take a look at our services.

Woman testing scents for her new candle line

meet Gari-Ann

Gari-Ann Kia is an accomplished Branding and Product Photographer with a passion for helping creatives and professionals elevate their brand by showcasing their product, promoting their services, or simply enhancing their brand image. Gari-Ann's expertise in branding and product photography will help you stand out from the crowd. With years of experience in the field, Gari-Ann has honed her skills and developed a unique approach to visual storytelling that resonates with her clients and their target audience to help them stand out from the crowd.

Gari-Ann currently lives in the Washington DC area with her husband and two children. She enjoys traveling with her family, some of their favorite destinations have been Santorini, Wanaka, Paris, & Aix en Provence. In her free time, Gari-Ann enjoys giving back to her community by supporting fellow military spouses & their families and mentoring other small business owners.