LeeHouse Homebuilding Home Builder Design Process
The LeeHouse team has always been known for creating homes that feel warm, thoughtful, and beautifully lived in. Their curated, modern farmhouse aesthetic carries into every touchpoint of their building experience — and the Design Gallery plays a pivotal role in that journey.
As part of their ongoing brand sessions, this shoot focused on refreshing the visual story inside their updated Design Gallery. With new cabinets, paint and tile samples, hardware displays, and carefully chosen vignettes throughout the space, they wanted imagery that reflects the ease and clarity clients experience when selecting finishes for their new home.
For many homebuyers — whether first-timers, growing families, or those right-sizing — the selection process can feel overwhelming. LeeHouse understands that. This session was about capturing the warmth, approachability, and confidence their team brings to every design meeting.
Planning the Session: A Strategy for Clarity & Approachability
From the start, the goal was two-fold:
- Showcase the LeeHouse team’s high-touch, guided design process
- Build a visual library of stock-style content they could use across their website and social media
We centered the session around three key figures in the client journey:
- Wendy – Owner of LeeHouse
- Daniel – Project Manager
- Cindy – Realtor Partner
We mapped out vignettes that illustrate the real flow of their design meetings — reviewing blueprints, comparing quartz samples, walking through hardware choices, and stepping into different room setups within the gallery.
The Experience: Bringing Their Process to Life
Throughout the session, we photographed Wendy and her team leading clients through the Huntsville home builder design process with ease and genuine care.
We captured:
- Daniel explaining details with confidence
- Wendy’s warm, steady presence
- Cindy’s welcoming guidance
- The curated selection of finishes inside the gallery
- Stock-style images of samples, hardware, vignettes, and materials
Each moment was styled to feel true, approachable, and reflective of the real LeeHouse experience.
The Results: A Visual Experience that Builds Trust
By the end of the session, LeeHouse walked away with an elevated, cohesive library of brand images that:
- Show future clients exactly what to expect
- Communicate simplicity, warmth, and guidance
- Highlight their updated Design Gallery
- Reinforce the curated nature of their brand
- Support ongoing content needs as part of their retainer
These images now help LeeHouse communicate trust and clarity long before a client steps inside the gallery. Take a look at this past session on the homebuilding site we did with LeeHouse.
