Replacing Stock Photos with Custom Photography and Brand Video

Nava Aesthetics, a Madison-based med spa, had one major goal for their brand session: replace stock imagery with visuals that actually represented their team, space, and client experience—including a custom brand video for their website.

In a service-driven industry like aesthetics, visuals have to do more than look good. They need to build trust, show real expertise, and reflect the environment your clients can expect. We knew that this Huntsville Med Spa Brand Session and video shoot needed to deliver more than a few pretty shots. Our strategy focused on creating content that would work across digital platforms—from website to social media to email marketing.

The video component added another layer of authenticity—giving prospective clients a true preview of what it’s like to walk into the clinic, meet the team, and receive care at Nava. Together, the custom photos and brand video help tell their story with clarity and confidence.

Professional Headshots That Build Connection on Camera

Another priority during this Huntsville Med Spa Brand Session and video production was capturing clean, high-quality headshots for Nava’s team. Clients want to see who they’ll be trusting with their skin—and now, Nava has updated images that showcase each team member as professional, welcoming, and real.

We took care to keep the visual tone consistent across the team portraits and included some behind-the-scenes clips in their brand video that show the staff in action. These visuals can now be used on their website’s “About” page, team bios, Google profile, email signatures, and beyond.

Showing the Client Experience Through Photo & Video

One of the most important outcomes of this brand session was giving potential clients a real look inside the Nava Aesthetics experience. From the moment you walk in, you’re greeted with a calming environment and a team that genuinely cares.

We captured images of the clinic’s interior—reception, treatment rooms, skincare stations—and showed the entire client journey through both photos and a short brand video that now lives on their homepage. This video lets potential clients visualize themselves at Nava, building confidence before they even book.

These visual assets not only build trust, but also allow Nava to maintain a cohesive brand across every touchpoint.