Refreshing the Fall 2024 Product Line

This fall marked our second round of product photography for Grace Girl Beads, a jewelry brand led by Amy, who continues to push creative boundaries. Earlier this year, we captured her initial collection for the spring lineup. However, Amy’s creative spark led her to expand her Fall 2024 offerings after experiencing a surge in sales.

To prepare for the season, we captured a blend of in-person and studio product shots. These images were designed to enhance her brand’s presentation, giving her customers a clear, professional look at her jewelry line.

Prioritizing Diversity in Brand Imagery

Amy’s vision for Grace Girl Beads includes a strong emphasis on representation and inclusivity. She has always been intentional about showcasing her jewelry on women of varying ages, sizes, and skin tones. For this session, we brought in April, a friend of Amy’s, who added a fresh perspective to the imagery.

April’s involvement not only added diversity to jewelry brand photography for Grace Girl Beads but also brought an element of style and personality. She came prepared with a wardrobe that complemented the fall collection and even styled her hair with fun wig options that gave the shoot an energetic and creative edge.

Balancing Lifestyle and Studio Photography

In-person jewelry shots play a crucial role in adding context to the size, shape, and wearability of the pieces. These lifestyle photos are the perfect complement to the detailed studio shots of the jewelry itself. Together, they tell a complete story, giving Grace Girl Beads’ customers a clear understanding of how the pieces will look and feel.

By pairing these approaches, Amy’s Fall 2024 lineup is presented cohesively, ensuring her growing audience connects with the brand on a deeper level.

See past shoots with Grace Girl Beads here:

Gulf Shores Jewelry Brand Shoot for Huntsville Jewelry Brand

2023 Fall Grace Girl Beads Jewelry line shoot

Grace Girl Beads E-Commerce Jewelry Brand Session