Esty & Co has recently raised the bar in the world of beauty & self care with their latest product launch – their branded velvet makeup travel bags–with a release on their e-commerce website & in-person in their studio with the help of their product photography. These exquisite bags are not only a testament to style but also to practicality, offering a perfect blend of sophistication and functionality for beauty enthusiasts on the go. From the luxurious velvet exterior & their clean logo, these travel bags are set to become a must-have for Esty & Co. brand lovers.
Behind every successful product launch lies a carefully crafted visual narrative, and the importance of cohesive product photography cannot be overstated. When capturing Esty & Co’s velvet makeup travel bags, we paid meticulous attention to maintaining consistency in tones, props, backgrounds, and lighting across their different photography sessions. This ensures that each image seamlessly aligns with the brand’s aesthetic, creating a visually harmonious experience for potential customers. Despite the diversity in shots, our commitment to cohesion ensures that every photograph tells a unified story of elegance and functionality. Take a look at a past session we’ve done with Esty & Co for their candles & spa products.
Launching a product involves collaboration with various professionals, including graphic designers, photographers, and website designers. It’s essential to acknowledge the intricate timeline required for a successful launch. Working with professionals ensures that every aspect, from receipt of the products, the product photography to adding their products on the website and across social media, is executed seamlessly. Planning with a realistic timeframe allows for the necessary iterations and refinements, ensuring that their new products are presented to the world with the attention they deserve.