Evolve Yoga & Wellness is a Southern Maryland yoga and wellness studio located in California, Maryland. Having purchased the studio from a previous owner, Kelley wanted to ensure that her business looked great from the start. In the process of building a new website, she wanted to have professional images that matched the level of service that she provides her clients.
Highlighting different offerings
As a yoga & wellness studio, Evolve offers many different kinds of classes–-hot yoga, vinyasa, restorative yoga, cross training, meditation, etc. Kelley’s goal for this session was to be able to highlight their different offerings and instructors on their website and social media.
Keeping the studio a safe space
Out of respect for Evolve’s clients, the team doesn’t always feel okay with capturing their clients in classes. They know that they need to keep their studio a safe space for clients to feel like they can relax & be themselves, the team wanted this session to be done with models that are their own instructors and clients who are willing participants. They did a model call to all their clients who wanted to be a part of the shoot, putting their instructors in context of people in their classes.
Yoga and Wellness Brand Shot list
- Individual headshots of each instructor
- Small and Large group shots
- Props used for classes
- Different spaces of the studio
- Concentrating on Vinyasa Yoga classes
- Cycling through different instructors teaching
- For each class type: Full class, instructor centric, student centric, & details of hands/feet/props
Brand Sessions with other Wellness Instructors
