Traveling from Washington D.C. to work with a software company
I packed up my camera gear and headed to Reagan National Airport in Washington D.C. to get on a plane to Houston, Texas to work with the Tritel Data Solutions Team. Tritel Data Solutions is a software company that gives distributors a platform to retrieve interactive data analytics from and allows teams to increase the pace of decision making. Jaylin Baldridge and Jordan Nettles are the team behind this wonderful start up.
Making them look REAL
As a member of their marketing team at Mae Sales Group, it was blatantly obvious that they had no imagery to go along with their website or online presence on Linked In. To put it harshly, they looked professional, but sterile. There were no images of real human beings, let alone the people who would actually be using their product.
Goal for the Software brand session
Our goal for this data analytics team was to give them the feeling like they were real people, show their clients what the process of working with them would be like & what how they would be interacting with the software. With their sales team at Mae Sales Group, we created a detailed shot list that would take a lot of the digital information & make it analog so that we could represent the processes in images.
Bringing in Models as business people
It was really important that we show the Tritel team interacting with the level of decision makers that they would be working with and helping to solve their problems. The other role that these business people would have is showing how the distribution teams would be interacting with each other during their own decision making process using the information gained by the Tritel Data Solutions software.
Jaylin was instrumental in calling in favors & pulled together a diverse group of people from her own network.
Shot list for this Software Startup brand session
With their marketing manager, Sarah Mae Dickinson, we created an in-depth shot list to fit the two storylines we thought were important to capture for the Tritel team. With the purposes of the resulting images being for their website & LinkedIn posts, the storylines were:
- Working with industry leaders & Industry leaders working with their internal teams
- Tritel team collaboration & roles
With these two storylines we created the resulting shot list as well as headshots and team images for Jaylin & Jordan to use in a professional capacity.
Session location: The Annex HTX
