Taking what you do digitally | Adding context to your brand session

So much of what us service based business owners do is not tangible and can’t be literally explained in a photograph…but these aspects of our business is so important for us to talk about when interacting with our process and services.

If you do a lot of work digitally (I’m talking to you: graphic designers, website designers, photographers, coaches, & stylists!!), how do you take what you do and represent it in a photograph? We can add context to your brand session to give clues into your brand, services, and processes by looking at adding props, locations, and what you wear…adding many more layers than just a computer in front of your face!!

Take us through your thought processes:

Give an inside clue of the process that you go through when you’re planning for your client. Let your audience inside that big ol brain when you’re planning for your client project! Consider bringing swatches that give you inspiration, sketching on paper (instead of on Illustrator), cut outs from magazines, outlining on a white board or poster paper.

Outline the experience that you take your clients through

Make a list of the steps that you take your clients through. Pick out some of the tangible parts of the process that could be photographed & look for the non-digital aspects of your process. 

Print out forms

Does part of your process include pulling together information? Let’s see the “mess”! Does your client have to fill out a questionnaire or worksheets?…print them out!! Let’s see them! Think worksheets, questionnaires, notebooks, charts/graphs

Tools you use

You may have to go back in time and think about the tools we all used before they were made digitally…are there tools that are “old school” but represent what you do digitally? Let’s dust them off! Do you design on an ipad? Well maybe it’s time to pull out that sketchbook and pencil!

Final products

What are the final products that you create…think all the way down the line. Let’s get people thinking about what the end product looks like when you solve their problem. Some examples could be:

  • Photographer: wall art
  • Graphic designer: design collateral
  • Coach: what does life look like following working with you?

Take a look at the full brand sessions included in this blog

Jacki Gil | Stationery & Brand Graphic Designer
Amanda Hays | Facebook/Instagram Ads manager
Veronica Cram | Financial Analyst
Lauren MacMoyle | Brand & Website Designer
Dierdre Gill | Calligrapher

meet Gari-Ann

Gari-Ann Kia is an accomplished Branding and Product Photographer with a passion for helping creatives and professionals elevate their brand by showcasing their product, promoting their services, or simply enhancing their brand image. Gari-Ann's expertise in branding and product photography will help you stand out from the crowd. With years of experience in the field, Gari-Ann has honed her skills and developed a unique approach to visual storytelling that resonates with her clients and their target audience to help them stand out from the crowd.

Gari-Ann currently lives in the Washington DC area with her husband and two children. She enjoys traveling with her family, some of their favorite destinations have been Santorini, Wanaka, Paris, & Aix en Provence. In her free time, Gari-Ann enjoys giving back to her community by supporting fellow military spouses & their families and mentoring other small business owners.