Time for a Brand Refresh

It had been about a year since we last updated The Pugh Group’s branding images, and the team had grown! With a new team member on board, it was time for a refresh to ensure their visuals reflected their current group and services.

This session focused on capturing updated group images, fresh headshots, and action shots of the team working in real-world scenarios. Real estate brand photography in South Huntsville ensures teams like The Pugh Group have authentic, relatable images that showcase their professionalism and personality. Here are some past sessions that the Pugh Group and I have done together: McMullen Cove Real Estate Session, Hampton Cove Real Estate Brand Session

A Perfect Location: Hays Farm Model Home

The team chose the model home at the Hays Farm development in South Huntsville as the backdrop for their session. This location was ideal for real estate brand photography in South Huntsville because it was fully furnished with modern finishes, offering a polished setting for their images.

One standout feature of this model home was the design center. It allowed us to photograph team members guiding clients through the process of selecting finishes, such as countertops, tiles, and flooring. This visual storytelling added depth to their brand, showing potential clients what it’s like to work with The Pugh Group on a new home build.

Using “Back of Head” for Client Context

A favorite prop in sessions for service-based businesses, like real estate, is what I call the “back of head.” This is when a team member or stand-in acts as a client, adding a sense of context and interaction to the images.

During this session, The Pugh Group team members played dual roles, standing in as clients for each other. These shots create a dynamic narrative, emphasizing their dedication to client relationships while keeping the focus on the team’s services.