I had the fantastic opportunity to join The Pugh Group at their broker open house for David Bryan Homes. This wasn’t just any open house; it was a well-thought-out event complete with food, networking, door prizes, and of course, professional real estate agent headshots. The Pugh Group understands the importance of a strong marketing strategy and created an inviting atmosphere for real estate agents to connect and refresh their professional images.
From the moment I walked in, Real estate agents mingled, shared stories, and enjoyed the refreshments. The highlight for me, of course, was capturing professional headshots. It was a great way for me to get to know new agents & quickly get them a win with a new headshot.
For me, this broker open house wasn’t just about snapping photos; it was a prime opportunity to meet and engage with new real estate professionals. I truly believe that genuine relationships are the biggest tools in business. So anytime that I can get in front of professionals to show them who I am, what I can do, and serve them in a way that is valuable is a great networking opportunity for me. Agents have consistently been some of my most loyal clients for brand shoots, and events like these allow me to connect with them on a deeper level.
These interactions are invaluable. They not only help me understand the unique needs and goals of each agent but also allow me to showcase how I can simplify the photography process & put them at ease in a short amount of time. Plus, meeting new clients in a relaxed, social setting always makes the photography process more enjoyable and productive.
In the real estate world, a great headshot is more than just a picture; it’s a powerful marketing tool. Whether you’re updating your website, creating business cards, or enhancing your social media presence, a professional headshot makes a significant impact. Here are a few ways real estate agents can leverage their headshots in print marketing:
– Business Cards: A clean, professional headshot on your business card can help clients put a face to the name, making your interactions more personal.
– Listing Flyers and Brochures: Including your headshot in printed materials adds a touch of professionalism and helps build trust with potential clients.
– Local Advertisements: A recognizable face in local magazines or newspapers can increase your visibility and credibility within the community.
– For Sale signs: Many agents will put their favorite headshot on their marketing signs that they put in front of their listings. Make sure that your photo is one you’re proud of and shows off your approachable personality.
At Kia & Co., we understand the importance of cohesiveness and continuity in your brand imagery. By providing context to your products and services, our goal is to help you showcase your value to your clients, seamlessly integrating your headshots into your overall marketing strategy.
If you’re looking to update your professional image or need cohesive imagery that resonates with your brand, let’s connect! Take a look at more information on how I work with agents here with session prep info, past galleries, and an FAQ section. Follow us on Instagram @thekiaandco and see how our passion for photography can help your business shine. Book your session today and take the first step toward elevating your brand.