SMD Coaching
Sarah is the feisty lady behind SMD Coaching, a sales coach for the entrepreneur, small business owner, and freelancer. Based in Decatur, Alabama, she teaches them the sales skills they need to succeed. She believes that everyone has the skills to start and grow a successful business that allows them to have the life that they want.
Branding Session Goals
Sarah wanted me to fully capture her and her business and booked my Full Branding Experience package. As a sales coach, Sarah was looking for images that would capture who she is as a professional and how she helps her clients on a daily basis. We spent 3 hours together and our shot list included all the different ways that she interacts with her clients–Zoom coaching sessions, reminders of what to take care of at the beginning of each year/quarter/month/week, building an elevator pitch, and her line of sales templates/worksheets. The resulting images would allow Sarah to chat with her audience on social media and in blogs about all the important aspects of running a successful business–on the front end and backend.
Personalized Stock Images
Sarah uses a stock image site to supplement her social media feed, but she needed images that were personal to her brand, so I spent some time during her session to create a collection of stock images that were specifically tailored to her brand and services.
We included things like her business cards, decor around her office, her hands, her worksheets, and even her logo on a balloon (from Gina’s Balloons) for her to post when she’s celebrating something special. Just like a lot of other business owners, she wears all the hats–social media guru, accounting department, researcher, secretary…so capturing those roles was on our shot list too!
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