As a copywriter for many creatives, Rachel has found that showing her fun personality in her imagery really helps her clients to relate to her. We did a brand shoot with Rachel about a year ago and she felt it was time to have an updated set of imagery. Like all business owners, her business has evolved over the last year and now includes a lot more corporate clients. She finds herself writing for different types of purposes.
This time around, Rachel wanted imagery that presented her as a little more professional, not as casual as we have in the past. In her clothing she included a couple blazers and did shots that didn’t always include her jeans (because she wears them on the daily, let’s be real, people!).
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