Depending on your brand, you will seek images that have a specific style so that they coordinate well with your overall look. Here are some examples of different image styles:
This is the style that I’m most known for as a photographer. I use a lot of light colored props and backgrounds to give the light and airy look. I also pair this with a lighting pattern that fills in many of the shadows.
Colorful backgrounds and props to compliment fun products
Pairing neutral color backgrounds and props with very clean lines
More dramatic lighting patterns with dark backgrounds and props