At Kia & Co., we have the pleasure of working closely with creative minds like Jacki from Salt & Paperie, who crafts beautiful stationery that spreads joy. Our latest collaboration was an exciting venture into the world of Christmas stationery. We were thrilled to be part of the process, capturing the enchantment of the holiday season through product photography, specifically for her Christmas card line.
Working with Salt & Paperie is always a delightful journey, and the Christmas session was no exception. It’s a wonderful experience to partner with brands that share our passion for creating stunning imagery and bringing their vision to life. Take a look at past Christmas Stationery Product Photography that I’ve created for Jacki.
Jacki, the creative force behind Salt & Paperie, understands the paramount importance of clear product images for her Shopify e-commerce website. When it comes to stationery, customers need to see exactly what they’re getting. High-quality, well-lit images are crucial for providing potential buyers with an accurate representation of her products. Here are some tips on images that you need when building an e-commerce store.
Sharp and clear product images ensure that customers can examine every detail of the Christmas cards and stationery. This transparency builds trust and plays a pivotal role in converting website visitors into loyal customers. It’s all about creating a visual experience that matches the excitement of receiving a beautifully designed holiday card.
Crafting captivating product images goes beyond mere clarity; it’s about weaving a visual story that resonates with your brand’s identity. For Salt & Paperie and other e-commerce businesses, the use of consistent lighting, seasonally relevant props, and a recognizable brand look is indispensable.
– Consistent Lighting & Background: Lighting & Backdrops set the mood for your images. Consistency in lighting & backdrops ensures that all your products maintain a cohesive and professional appearance. Jacki is known for her clean and timeless designs, so I had to ensure to keep her photography on brand. When selecting her backdrops, I selected a light surface and kept the lighting soft to accentuate her products and brand.
– Props for Context: Props that provide context to the lifestyle and season can transport your customers into the world of your products, making them feel like a part of the experience. I made sure to select Christmas props that complimented each stationery suite, but didn’t overtake her actual product.
– On-brand Look: Upholding an on-brand appearance throughout your product images reinforces your brand’s identity and makes your products instantly recognizable. Just because it’s the Christmas season, doesn’t mean you need to stick to all bright red and green. If that’s not on brand, select another color palette that’s festive, but is in line with your brand.
By focusing on these elements, Salt & Paperie has created a collection of Christmas stationery product images that not only showcase her products but also evoke the warmth and charm of the holiday season. By embracing these principles and working with professionals, you can elevate your product photography and create an engaging, trust-building experience for your online customers.