Karen | Florist Brand Session in Williamsburg, Virginia

Karen is the heart, creativity, and boss gal behind Aleen Foral Design, a luxury floral boutique in Yorktown, Virginia. She and her team are committed to bringing events to life through striking colors, textures, unique vessels, and subtle natural elements.

Goals for Karen’s Professional Branding Session

Going into Karen’s professional branding session we had three goals: 1. Marketing images to promote her workshops, 2. Show her working with her team and fill in missing headshots, 3. Create a gallery of stock images for her to use for social media. See all the ways I got this done for her at one of her workshop events:

Promoting her Workshops

Looking forward to next year, Karen has many plans in the work for how she wants to grow her studio based floral design business. Adding workshops to her list of services is at the top of that list. She has a love for inviting clients and friends into her studio to teach the craft that she loves dearly. During this shoot we made it a priority to capture her working with her students and keeping in mind marketing images for future workshops.

Branding Images for her and her team

Karen can’t do everything she does by herself and has a wonderful team backing her up before, during, and after events. We wanted to capture her working with her team members, as well as filling in some gaps for team members who were missing headshots.

Stock Images for Social Media

For those who are not photographers, it’s always a struggle to have images to share that are on brand. I wanted to create images that I knew Karen could use on her social media to chat about her, her business, the on-goings of the studio, and to market her workshops.

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meet Gari-Ann

Gari-Ann Kia is an accomplished Branding and Product Photographer with a passion for helping creatives and professionals elevate their brand by showcasing their product, promoting their services, or simply enhancing their brand image. Gari-Ann's expertise in branding and product photography will help you stand out from the crowd. With years of experience in the field, Gari-Ann has honed her skills and developed a unique approach to visual storytelling that resonates with her clients and their target audience to help them stand out from the crowd.

Gari-Ann currently lives in the Washington DC area with her husband and two children. She enjoys traveling with her family, some of their favorite destinations have been Santorini, Wanaka, Paris, & Aix en Provence. In her free time, Gari-Ann enjoys giving back to her community by supporting fellow military spouses & their families and mentoring other small business owners.