Amy did a fantastic job planning out her marketing calendar last year as she worked with her sales coach, Sarah Mae Dickinson of SMD Coaching. She knew when she needed to start shopping for materials at market in Atlanta, curating her pieces for each season’s collection, have the marketing pieces together (including product photography), and launch the collection for her wholesale retail clients. Yes, this is like a 6 month process!!
In April we shot Amy’s product photography in the studio and in-person in two separate sessions. Prior to our sessions, Amy grouped together pieces within the Fall 2022 collection that she felt would coordinate well together. I shot these same groupings in both her in-studio and in-person, creating images that coordinate well together in all pieces of marketing while answering all the questions that her clients have about her pieces.
During her brand and product session, Amy wanted to include her team members that help her do all the things. So they doubled as models, to represent different ages and body types, all while making sure that she can share about them on her website and social media.
What Amy had to say about working with Kia & Co:
Working with Gari-Ann on my company’s brand photography’s been such a joy. She educates and walks you through every aspect of the shoot to make it effortless for your business. We will definitely continue to work with The Kia and Co on all our company’s branding needs.
GIFs created for Amy during her brand session
GIFs created for Amy from her branding elements created by Jacki Gil Design
In-Studio images at Shutter & Shear Studio
In-Studio Product Photography
The main goal for Amy’s in-studio product photography was to capture products together in groups that would coordinate well when styled on a person. These images would be used for her website’s photography as well as on social media during her launch.
Special thank you to Shutter & Shear Studio in Huntsville, Alabama for hosting us at your studio for Amy’s in-person session.
Past sessions with Amy & Grace Girl Beads
