Doing it Right: Using your brand images in your email newsletter

Amy, the owner of Grace Girl Beads, is a jewelry designer based out of Huntsville, Alabama. She and her marketing team do a great job of putting together informative newsletters for their audience each month. Because they target two different clients, retail and wholesale, they do an amazing job providing information that is equally pertinent to both.

What kind of photography do you provide Grace Girl Beads?

I work with Grace Girl Beads on both their in-person and in-studio product images. Amy does a great job of ensuring that we have different size women in her sessions so that clients have a great idea of what the jewelry will look like on themselves. It is so evident when you compare our in-studio session with her in-person session, how important it is to have both types of images. The pieces can look so different on, especially in scale, than laid out on a studio product image. Here are past sessions that I’ve done for Amy in Huntsville, Alabama.

Here’s what Grace Girl Beads does right with their images in their email newsletters:

1. Included images of herself
2. Included images of her products in many variations
3. Gave value to her clients by giving them tips and promo information
4. Signing off as a friend
5. It’s all in like with the look of her brand—logo, colors, website

meet Gari-Ann

Gari-Ann Kia is an accomplished Branding and Product Photographer with a passion for helping creatives and professionals elevate their brand by showcasing their product, promoting their services, or simply enhancing their brand image. Gari-Ann's expertise in branding and product photography will help you stand out from the crowd. With years of experience in the field, Gari-Ann has honed her skills and developed a unique approach to visual storytelling that resonates with her clients and their target audience to help them stand out from the crowd.

Gari-Ann currently lives in the Washington DC area with her husband and two children. She enjoys traveling with her family, some of their favorite destinations have been Santorini, Wanaka, Paris, & Aix en Provence. In her free time, Gari-Ann enjoys giving back to her community by supporting fellow military spouses & their families and mentoring other small business owners.