Amy, the owner of Grace Girl Beads, is a jewelry designer based out of Huntsville, Alabama. She and her marketing team do a great job of putting together informative newsletters for their audience each month. Because they target two different clients, retail and wholesale, they do an amazing job providing information that is equally pertinent to both.

What kind of photography do you provide Grace Girl Beads?

I work with Grace Girl Beads on both their in-person and in-studio product images. Amy does a great job of ensuring that we have different size women in her sessions so that clients have a great idea of what the jewelry will look like on themselves. It is so evident when you compare our in-studio session with her in-person session, how important it is to have both types of images. The pieces can look so different on, especially in scale, than laid out on a studio product image. Here are past sessions that I’ve done for Amy in Huntsville, Alabama.

Here’s what Grace Girl Beads does right with their images in their email newsletters:

1. Included images of herself
2. Included images of her products in many variations
3. Gave value to her clients by giving them tips and promo information
4. Signing off as a friend
5. It’s all in like with the look of her brand—logo, colors, website