The LeeHouse Brand Through Homebuilder Digital Marketing Photography
When LeeHouse reached out for a brand photography session, the goal was clear—create a cohesive library of images that reflected who they are, the quality of their work, and the experience clients can expect. As a homebuilder in the Huntsville, Alabama area, LeeHouse builds homes that are as structurally sound as they are beautiful, with every detail intentionally designed to create spaces that live well.
Our focus for this session was to create visuals that could be used across their website, social media, and marketing materials—images that would strengthen their homebuilder digital marketing presence while speaking directly to future clients.
Showcasing the People Behind the Brand
In the homebuilding industry, trust and connection matter. Clients want to know not just the craftsmanship behind the build, but the people behind the process. We prioritized photographing Wendy and her team in action—reviewing plans, walking job sites, and collaborating on design decisions.
These behind-the-scenes moments help LeeHouse’s audience see the real people, expertise, and heart behind the brand. From friendly conversations in the kitchen of a nearly completed home to on-site planning in an early-stage build, these images ensure potential clients can envision themselves working with LeeHouse from start to finish.
Capturing the Build Process in Multiple Stages
For this session, we chose one of LeeHouse’s neighborhoods in Gurley, Alabama as our primary location. This setting gave us access to multiple homes in different phases of construction—framed structures, homes with drywall in place, and those nearing completion with cabinetry and lighting installed.
Photographing across these varied stages allowed us to capture diverse backdrops and show the full homebuilding process in one session. This range not only gives LeeHouse’s marketing materials visual variety, but also communicates their expertise at every phase of a project.
Here is another Huntsville Home Builder Brand Session
