6 Questions to ask yourself prior to your brand session

Investing in a brand session is a big decision! You’ve gotten to the point in your business where you really want to show your audience what a professional you are and having imagery that is consistent will add so much trust to your brand. Before we work together, these are some questions that you should ask yourself. I want you to get the most out of your brand session so that it results in images that you will truly use for your marketing needs.

  1. What are your goals for your business over the next few months?
  2. Are there any future launches, events, holidays, or promotions coming up?
  3. What are some gaps in your content?
  4. What kind of look do you want for your session?
  5. What is the experience that you bring your clients through?
  6. How will you be using these images?

What are your goals for your business over the next few months?

In order to have a successful brand session that truly shows who you are and what your business does, we need to start with what your goals are. I want you to have images that go beyond the surface, and really showcase your brand. Knowing where you’re headed, ensures that you’re getting those personalized images that you need for your business.

Ultimately, my number one mantra is show what you want to do! It’s so easy, but can take us so far in our businesses. No one will know what services we are offering or products that we are now selling if you don’t show them. I want to equip you with the images that will help you talk about & show all these things!

Are there any future launches, events, holidays, promotions coming up?

This is a good time to start looking at what you have going on over the next 1-3 months. What is coming up that you will need images for? Do you have a course launch that you need imagery for? What about your newsletters, paid ads, and website?

Many times as we reach the holiday season, my clients have more and more requests for imagery that is completely based on their busy season…but if we don’t have it on our mind in July or August, we can miss the opportunity to be sharing imagery for these pushes throughout the entire sales season (October-December).

Thao wanted to ramp up her in-person workshops, so we created imagery that showed her working with clients while they created their amazing paper flowers. Having these images to use in her newsletters have been instrumental in marketing her workshops.

What are some gaps in your content?

When you’re going to post a blog or caption, what is some of the images that you are finding yourself needing and wishing you had to compliment what you’re talking about?

Another way to think about this is, what are the images that you find yourself using over and over again and want more of? I find myself using images of me working over and over, so this is an image that I always request from my own brand photographer, that way I have lots of images to cycle through when I’m building a blog or IG post.

What kind of look do you want for your session?

What are the visual elements that you want to bring out your brand? Do you want the simplicity of your brand to come through? Or do you want the colors to really pop? Thinking about what parts of your brand we will showcase will dictate your location, props, and clothing. (We plan all these things at your planning session.)

Lauren of Lyra Studios wanted imagery that reflected the clean look of her brand. We chose a location that had a lot of light, neutral tones and her images fit her feed so well!

What is the experience that you bring your clients through?

Thinking about your client experience is complete image gold for me at a branding session. I love highlighting your process so that we can take your potential clients behind the scenes of your business (they eat that shit up!!). Clients want a little sneak peek into what it’s going to be like to work with you by taking a peak behind the curtain. Highlighting 2-3 parts of your process will not only add to the diversity of your gallery, but also give you the imagery you need when talking all about what makes your business so dang amazing.

Rachel needed website imagery that showed how she collaborated with clients while taking them through the process of copywriting.

How will you be using these images?

Having an idea of how you will be using your images will make my job as your photographer so much easier, thus getting you the images you need for your purposes. Are you using your images in a magazine? Well will need to make sure that we keep in mind the formatting of the magazine, leaving white space for text and making sure that we have the correct image orientation.

While revamping her brand, Terrie specifically needed a banner image for her website. Banner images are narrow images and need to be shot in a specific manner so that they fit the dimensions needed and don’t cut off the main subject in the image.

meet Gari-Ann

Gari-Ann Kia is an accomplished Branding and Product Photographer with a passion for helping creatives and professionals elevate their brand by showcasing their product, promoting their services, or simply enhancing their brand image. Gari-Ann's expertise in branding and product photography will help you stand out from the crowd. With years of experience in the field, Gari-Ann has honed her skills and developed a unique approach to visual storytelling that resonates with her clients and their target audience to help them stand out from the crowd.

Gari-Ann currently lives in the Washington DC area with her husband and two children. She enjoys traveling with her family, some of their favorite destinations have been Santorini, Wanaka, Paris, & Aix en Provence. In her free time, Gari-Ann enjoys giving back to her community by supporting fellow military spouses & their families and mentoring other small business owners.