As a tribute to amazing times that she spent with her late mom, Stephanie created Donnis Candle Co. Stephanie wanted to start her business off on the right foot by launching her brand & website using amazing images of her candles.
Along with her marketing director, Stephanie had created a vision of her candles as a luxury lifestyle brand. Together we created a few different storylines for her candles using the different ways that her clients would be using her candles–hanging out in a kitchen, getting ready, relaxing in the tub, dinner party, home office, and welcoming guests into a home.
One of the first product photography needs that we checked off the list were consistent images for her product sales landing page. Stephanie envisioned this on a clean white surface, so I photographed everything with a glossy white surface and white background to give a high-end, clean, and luxurious look. (For more on what your product sales landing page should consist of, check out my e-commerce website photography blog and workbook.)
Creating a lifestyle surrounding her brand was essential for Stephanie’s marketing efforts. The lifestyle images were created using the different storylines that we envisioned for her ideal client. These images would be used for website banner images, product detail pages, and social media. Take a look at some of my favorites from our product shoot with Donnis Candle Co.