What to bring to your brand session featuring Lyra Studios | Graphic & Brand Designer Brand Session

Being a brand strategist and designer, Lauren really knows what it takes to set you business aside from the sea of people who are doing the same thing. She takes a strategy-based approach to help her clients figure out what makes them unique and their visual brand is tailored to reflect their mission, values, vision for their business, and so much more so that you can feel confident it will connect + last. In short…she pretty much does for brand design what I do for brand photography.

Lauren’s goals for her brand session

Lauren was reaching a point in her business where she wanted to take herself to the next level. She invested in some major eduction, built a new website, &wanted to raise her prices…but knew that she had to up-level her imagery. Lauren was done doing the DIY photography and decided it was time to invest in her brand imagery. Well she did it!! She has a wonderful new website that thoroughly captures her gorgeous work & brand.

The tools that you use to do business

Think of all those tools that you use on a regular basis, especially the ones that other people know nothing about (of course without giving away any trade secrets). It’s so cool to add those tools to your branding session in ways that make you stand out and look like a true expert and professional.

Things that inspire you or Examples of your work

What does your process look like? Think about the whole process you take your clients through when working with them or how you come up with all the concepts prior to making your product. Let’s capture that process by including the things that inspire you and then the result…and of course somethings in between.

Marketing Collateral

Sometimes being super literal about your brand can be helpful as well so that we are consistent across the board. Do you have marketing collateral that you’ve already had designed? Bring those business cards, letter head, client handbooks, hangcards, etc. with you to your session and we will include them where it makes sense!

Desk Accessories + On Brand Decor

Although we may be shooting at a location that isn’t your office/studio, we still need to bring your brand into the photographs. Feel free to bring any desk accessories and decor that fits in well with your brand–think style, colors, etc.

Your outfits, accessories, lifestyle favorites

When planning for your session, plan on bringing at least 5 different outfits (maybe more if we have a longer session). This allows us to diversify the look of your session, giving you a larger image gallery to select from & more options when going to look for the perfect photograph for your needs.

Don’t forget to include a few lifestyle favorites that you just personally love…your favorite notebook, the mug you use every morning, your must have pens, or your favorite band’s t-shirt. I want to make sure to include things in your session that are so “YOU”!

Follow Lauren

Website
Instagram

meet Gari-Ann

Gari-Ann Kia is an accomplished Branding and Product Photographer with a passion for helping creatives and professionals elevate their brand by showcasing their product, promoting their services, or simply enhancing their brand image. Gari-Ann's expertise in branding and product photography will help you stand out from the crowd. With years of experience in the field, Gari-Ann has honed her skills and developed a unique approach to visual storytelling that resonates with her clients and their target audience to help them stand out from the crowd.

Gari-Ann currently lives in the Washington DC area with her husband and two children. She enjoys traveling with her family, some of their favorite destinations have been Santorini, Wanaka, Paris, & Aix en Provence. In her free time, Gari-Ann enjoys giving back to her community by supporting fellow military spouses & their families and mentoring other small business owners.

Brand
Photographer